97%+
Recovered email deliverability
Migrated marketing operations from Marketo to Salesforce Marketing Cloud without service interruption and improved deliverability from under 70% to over 97%.
Not a dashboard guy. An operating-system guy.
Revenue systems field manual.
I build the machinery behind modern SaaS go-to-market: lifecycle architecture, marketing automation, CRM/MAP infrastructure, routing, deliverability, attribution, vendor workflows, and the unglamorous process details that keep revenue teams moving.
kylerussellgarrett@gmail.com702.521.9207Saratoga Springs, UT
Evidence locker.
20%
Lifted MQL production
Implemented Marketo nurture tracks that increased MQLs by 20% and normalized campaign creation into a repeatable operating process.
$20K+
Removed AR drag
Reduced accounts receivable by more than $20,000 through billing/process automation and recurring revenue systems cleanup.
Case history.
Mar 2022 – Present
Senior Marketing Operations Manager
Weave • Utah, United States
Marketo/Salesforce Marketing Cloud owner and admin, partnering cross-functionally to improve GTM and customer-facing processes.
- Collaborate and strategize with demand marketing, product marketing, sales, onboarding, training, and customer service departments to improve processes.
- Marketo/Salesforce Marketing Cloud owner and admin, as well as owner/admin of other pieces of the marketing technology stack such as chat tools, analytical tools, email marketing tools, CRMs, reward fulfillment, and project management.
- Migrated marketing operations platforms from Marketo to Salesforce Marketing Cloud without service interruption to the business.
- Increased email deliverability from under 70% to over 97%.
Feb 2021 – Mar 2022
Senior Marketing Operations Manager
Fishbowl • Orem, Utah
Built inbound marketing operations foundations, created HubSpot workflows/campaigns, and facilitated the move from HubSpot to Marketo.
- Created workflows and campaigns in HubSpot.
- Facilitated a move from HubSpot to Marketo.
- Helped build the inbound marketing team.
Jun 2017 – Dec 2021
Marketing & Sales Operations Advisor
Legendary • Contract
Boutique reputation management agency specializing in high-profile brands and individuals.
- Supported marketing and sales operations strategy for a boutique reputation management agency focused on high-profile brands and individuals.
- Helped translate digital marketing, SEO, social listening, content creation, and crisis communications needs into repeatable operational workflows.
- Provided long-running contract support alongside full-time SaaS marketing operations roles.
Jan 2019 – Feb 2021
Marketing Operations Manager
BambooHR
Managed Marketo, lead scoring, demand generation intake, attribution, stack operations, and sprint-based execution.
- Managed Marketo as it pertained to lead scoring, demand generation intake workflows, attribution models, and its integrations with other programs.
- Project Manager on larger projects that included both marketing and sales oriented motions.
- Assessed, implemented, and managed the marketing technology stack.
- Worked within sprints to accomplish both request-based tasks as well as business process management projects.
Apr 2018 – Jul 2019
Marketing & Sales Operations
Sococo
Built HubSpot/Salesforce workflows and improved conversion visibility.
- Architected workflows in HubSpot to automate capturing of leads, as well as email workflows and sequences to optimize the qualifying process of leads.
- Built rules and workflows in Salesforce to optimize the sales process.
- Increased insights into the operations and results behind sales and marketing using business analytics tools.
- Increased website conversion over 5% by tracking users through Google Analytics and other tools and making optimization changes.
Jan 2017 – Apr 2018
Marketing Automation & Operations Manager
InMoment • Salt Lake City Metro
Managed Marketo/Salesforce campaign operations and performance reporting.
- Increased MQLs by 20% after implementing nurture tracks in Marketo.
- Normalized the creation process of Salesforce and Marketo campaigns to make them repeatable, increasing the number of campaigns per quarter.
- Influenced the department to make data-driven decisions on spend by creating tracking and reports to gain insights into successful marketing efforts.
- Developed landing pages for lead capture and increased conversions on some pages to above 30%.
Jun 2015 – Jan 2017
Email Marketing & Automation Manager
Banyan, Inc.
Owned email automation, Pardot programs, Salesforce customization, and billing process improvements.
- Increased company annual sales by 25% with email marketing.
- Lowered accounts receivable by over $20,000 by implementing Recurly.
- Created email campaigns and behavior-based trigger programs for prospects to move them through the sales funnel in Pardot.
- Customized Salesforce CRM, including creating reports and dashboards.